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Cover von Kapferer on Luxury
how luxury brand can grow yet remain rare
Author: Kapferer, Jean-Noël Search for this author
Year: 2015
Publisher: London [u.a.], Kogan Page
Media group: Book/Buch
Cover von Der Preismanagement-Prozess fĂĽr Luxusmarken
Gestaltung und Erfolgsauswirkungen
Author: Mohr, Henning Search for this author
Year: 2013
Publisher: Frankfurt/M. [u.a.], Lang
Series: Schriften zu Marketing und Handel
Media group: Book/Buch
Cover von Identitätsbasierte Luxusmarkenführung
Grundlagen, Strategien, Controlling
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Year: 2012
Publisher: Wiesbaden, Springer Gabler
Media group: Book/Buch
Cover von Rethinking Luxury
how to market exclusive products and services in an ever-changing environment
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Year: 2017
Publisher: London [u.a.], LID Publishing
Media group: Book/Buch
Cover von Luxusmarkenmanagement
E-Medium
Grundlagen, Strategien und praktische Umsetzung
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Year: [2017]
Publisher: Wiesbaden, Springer Gabler
Media group: eBook/eResource
Cover von The Oxford handbook of luxury business
E-Medium
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Year: [2022]
Publisher: New York [New York], Oxford University Press
Series: Oxford Handbooks Series
Media group: eBook/eResource
Cover von Designing luxury brands
E-Medium
the science of pleasing customers’ senses
Author: Derval, Diana Search for this author
Year: [2018]
Publisher: Cham, Springer
Series: Management for Professionals
Media group: eBook/eResource
Cover von The road to luxury
E-Medium
the new frontiers in luxury brand management
Author: Som, Ashok; Blanckaert, Christian Search for this author
Year: [2021]
Publisher: Singapore, Wiley
Media group: eBook/eResource
Cover von Firms in the fashion industry
E-Medium
sustainability, luxury and communication in an international context
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Year: [2021]
Publisher: Cham, Palgrave Macmillan
Media group: eBook/eResource
Cover von Sustainable Luxury Brands
evidence from research and implications for managers
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Year: 2017
Publisher: Palgrave Macmillan
Series: Palgrave Advances in Luxury
Media group: eBook/eResource
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