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(2)Pepels, Werner

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(1)Bruhn, Manfred, 1949-

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Cover von Mediaplanung

Mediaplanung

methodische Grundlagen und praktische Anwendungen

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Year: 2007

Publisher: Berlin [u.a.], Springer

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Cover von Marketing-Kommunikation

Marketing-Kommunikation

Werbung, Marken, Medien

Author: Pepels, Werner Search for this author more...

Year: 2005

Publisher: Rinteln, Merkur-Verl.

Series: Das Kompendium

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Cover von Kommunikations-Management

Kommunikations-Management

Marketing-Kommunikation vom Briefing bis zur Realisation

Author: Pepels, Werner Search for this author more...

Year: 1999

Publisher: Stuttgart , Schäffer-Poeschel

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Cover von Werbung

Werbung

Strategien und Konzepte für die Zukunft

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Year: 2002

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Cover von Einsatz des Werbecontrolling

Einsatz des Werbecontrolling

Aufbau, Steuerung und Simulation einer werblichen Erfolgskette

Author: Janßen, Volker Search for this author more...

Year: 1999

Publisher: Wiesbaden, Gabler

Series: Basler Schriften zum Marketing

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Cover von Medienmarketing

Medienmarketing

Author: Breyer-Mayländer, Thomas; Seeger, Christof Search for this author more...

Year: 2006

Publisher: München, Vahlen

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Cover von Advertising Media Planning

Advertising Media Planning

a brand management approach

Author: Kelley, Larry D.; Jugenheimer, Donald W.; Sheehan, Kim Bartel Search for this author more...

Year: 2012

Publisher: Armonk, NY [u.a.] , Sharpe

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Cover von Reale und mediale Produkterfahrungen

Reale und mediale Produkterfahrungen

Analyse und Vergleich der Wirkungen von Experience- und Cross-Media-Marketingmaßnahmen

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Year: 2009

Publisher: Wiesbaden, Gabler

Series: Gabler Research

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Cover von Crossmedia Marketing

Crossmedia Marketing

Suchmaschinen als Brücke zwischen Offline- und Online-Kommunikation

Author: Noack, Catharina Search for this author more...

Year: 2010

Publisher: Boizenburg, Hülsbusch

Series: E-Business

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Cover von Integrierte Kommunikation in den deutschsprachigen Ländern

Integrierte Kommunikation in den deutschsprachigen Ländern

Bestandsaufnahme in Deutschland, Österreich und der Schweiz

Author: Bruhn, Manfred, 1949- Search for this author more...

Year: 2006

Publisher: Wiesbaden, Gabler

Series: Basler Schriften zum Marketing

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