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Cover von Das Word 97 Buch

Das Word 97 Buch

Author: Wiseman, Raymond Search for this author more...

Year: 1997

Publisher: Düsseldorf [u.a.], Sybex

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Cover von Nr. 28.; Empowered Involvement and Word of Mouth

Nr. 28.; Empowered Involvement and Word of Mouth

an agenda for academic inquiry

Author: Oetting, Martin; Jacob, Frank Search for this author more...

Year: 2007

Parent work: ESCP-EAP Working Paper

Volume: Nr. 28.

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Cover von Word of Mouth and Social Media

Word of Mouth and Social Media

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Year: 2015

Publisher: London [u.a.], Routledge

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Cover von Ripple Effect

Ripple Effect

how empowered involvement drives word of mouth ; [Dissertation ESCP Europe]

Author: Oetting, Martin Search for this author more...

Year: 2009

Publisher: Wiesbaden, Gabler

Series: Gabler Research

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Cover von Connected Marketing

Connected Marketing

the viral, buzz and word of mouth revolution

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Year: 2006

Publisher: Amsterdam [u.a.], Elsevier Butterworth-Heinemann

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Cover von Toward the value growth model of social commerce

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Toward the value growth model of social commerce

taxonomy, determinants, and the effect of humor on prosumer engagement in electronic Word-of-Mouth

Author: Münnich, Christian Search for this author more...

Year: 2019

Publisher: Berlin, ESCP Europe Wirtschaftshochschule Berlin

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Cover von Informationssuche und Online Word-of-Mouth

Informationssuche und Online Word-of-Mouth

eine empirische Analyse anhand von Diskussionsforen

Author: Reichelt, Jonas Search for this author more...

Year: 2013

Publisher: Wiesbaden, Springer Gabler

Series: Research

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Cover von The Seven Principles of WOM and Buzz Marketing

The Seven Principles of WOM and Buzz Marketing

crossing the tipping point

Author: Mourdoukoutas, Panos; Siomkos, George J. Search for this author more...

Year: 2010

Publisher: Berlin [u.a.], Springer Gabler

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