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Cover von Marketing in web 3.0

Marketing in web 3.0
artificial intelligence, the metaverse and the future of marketing
Author: Kingsnorth, Simon Search for this author
Year: 2024
Publisher: London ; New York, [New York], Kogan Page
Media group: Book/Buch
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Cover von Marketing management

Marketing management
Author: Kotler, Philip, 1931-; Keller, Kevin Lane, 1956-; Brady, Mairead; Goodman, Malcolm; Hansen, Torben, 1966- Search for this author
Year: 2024
Publisher: Harlow, [u.a.], Pearson
Media group: Book/Buch
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Cover von Grundlagen des Marketingmanagements

Grundlagen des Marketingmanagements
Einführung in Strategie, Instrumente, Umsetzung und Unternehmensführung
Author: Homburg, Christian, 1962- Search for this author
Year: [2017]
Publisher: Wiesbaden, Springer Gabler
Series: Lehrbuch
Media group: Book/Buch
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Cover von Identity-based brand management

Identity-based brand management
fundamentals, strategy, implementation, controlling
Author: Burmann, Christoph, 1962-; Riley, Nicola-Maria; Halaszovich, Tilo F., 1978-; Schade, Michael, 1978- Search for this author
Year: [2017]
Publisher: Wiesbaden, Springer Gabler
Media group: Book/Buch
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Cover von Identitätsbasierte Markenführung

Identitätsbasierte Markenführung
Grundlagen, Strategie, Umsetzung, Controlling
Author: Burmann, Christoph, 1962-; Halaszovich, Tilo F., 1978-; Schade, Michael, 1978-; Piehler, Rico Search for this author
Year: [2018]
Publisher: Wiesbaden, Springer Gabler
Series: Lehrbuch
Media group: Book/Buch
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Cover von Branded interactions

Branded interactions
marketing through design in the digital age
Author: Spies, Marco, 1973-; Wenger, Katja Search for this author
Year: 2020
Publisher: London, Thames & Hudson
Media group: Book/Buch
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Cover von Marketing

Marketing
Grundlagen marktorientierter Unternehmensführung
Author: Meffert, Heribert, 1937-; Burmann, Christoph, 1962-; Kirchgeorg, Manfred, 1958-; Eisenbeiß, Maik, 1977- Search for this author
Year: [2024]
Publisher: Wiesbaden, Springer Gabler
Series: Lehrbuch, Meffert Marketing Edition
Media group: Book/Buch
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Cover von The luxury strategy

The luxury strategy
break the rules of marketing to build luxury brands
Author: Kapferer, Jean-Noël; Bastien, Vincent Search for this author
Year: 2012
Publisher: London [u.a.], Kogan Page
Media group: Book/Buch
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Cover von Branding that means business

Branding that means business
Author: Johnson, Matt; Misiaszek, Tessa Search for this author
Year: 2022
Publisher: London, The Economist
Series: Economist Edge
Media group: Book/Buch
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Cover von Strategic social media management

Strategic social media management
theory and practice
Author: Sutherland, Karen E. Search for this author
Year: [2021]
Publisher: Singapore, Palgrave Macmillan
Media group: Book/Buch
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