[this book contains the papers presented and discussed at the International Marketing Theory Conference held on 17-19 June 2010 at the University of Connecticut]

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Year: 2011

Publisher: Cheltenham ; Northampton, Mass., Elgar

Media group: Book/Buch

[this book grew out the State of the Art of Research in International Marketing Conference held at the University of Connecticut in October 2001]

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Year: 2003

Publisher: Cheltenham ; Northampton, Mass., Elgar

Media group: Book/Buch