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Cover von Service-Dominant Logic
premises, perspectives, possibilities
Author: Lusch, Robert F.; Vargo, Stephen L. Search for this author
Year: 2014
Publisher: Cambridge [u.a.], Cambridge Univ. Press
Media group: Book/Buch
Cover von Special Issue - Toward a Better Understanding of the Role of Value in Markets and Marketing
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Year: 2012
Publisher: Bingley, Emerald
Series: Review of Marketing Research
Media group: Book/Buch
Cover von The Service-Dominant Logic of Marketing
dialog, debate, and directions
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Year: 2006
Publisher: Armonk, NY [u.a.] , Sharpe
Media group: Book/Buch
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