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Cover von Global Marketing
contemporary theory, practice, and cases
Author: Alon, Ilan; Jaffe, Eugene D. Search for this author
Year: 2013
Publisher: New York, McGraw-Hill Irwin
Media group: Book/Buch
Cover von International Marketing Strategy
the country of origin effect on decision-making in practice
Author: Pegan, Giovanna; Vianelli, Donata; De Luca, Patrizia Search for this author
Year: 2020
Publisher: Cham, Springer International Publishing
Series: International Series in Advanced Management Studies
Media group: Book/Buch
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