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(11)Backhaus, Klaus, 1947-

(11)Voeth, Markus

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Cover von Gruppengütermarketing

Gruppengütermarketing

Author: Voeth, Markus Search for this author more...

Year: 2003

Publisher: München, Vahlen

Series: Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften

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Cover von Nutzenmessung in der Kaufverhaltensforschung

Nutzenmessung in der Kaufverhaltensforschung

die Hierarchische Individualisierte Limit-Conjoint-Analyse (HILCA)

Author: Voeth, Markus Search for this author more...

Year: 2000

Publisher: Wiesbaden, Deutscher Univ.-Verl.

Series: Neue betriebswirtschaftliche Forschung

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Cover von Verhandlungsmanagement

Verhandlungsmanagement

Planung, Steuerung und Analyse

Author: Voeth, Markus; Herbst, Uta Search for this author more...

Year: 2015

Publisher: Stuttgart, Schäffer-Poeschel

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Cover von Industriegütermarketing

Industriegütermarketing

Grundlagen des Business-to-Business-Marketings

Author: Backhaus, Klaus, 1947-; Voeth, Markus Search for this author more...

Year: 2014

Publisher: München, Vahlen

Series: Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften

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Cover von Industriegütermarketing

Industriegütermarketing

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Year: 2010

Publisher: München, Vahlen

Series: Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften

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Cover von Industriegütermarketing

Industriegütermarketing

Author: Backhaus, Klaus, 1947-; Voeth, Markus Search for this author more...

Year: 2007

Publisher: München, Vahlen

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Cover von Handbuch Business-to-Business-Marketing

Handbuch Business-to-Business-Marketing

Grundlagen, Geschäftsmodelle, Instrumente des Industriegütermarketing

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Year: 2015

Publisher: Wiesbaden, Springer Gabler

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Cover von International Marketing

International Marketing

Author: Backhaus, Klaus, 1947-; Büschken, Joachim; Voeth, Markus Search for this author more...

Year: 2005

Publisher: Basingstoke [u.a.], Palgrave Macmillan

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Cover von Internationales Marketing

Internationales Marketing

Author: Backhaus, Klaus, 1947-; Büschken, Joachim; Voeth, Markus Search for this author more...

Year: 2003

Publisher: Stuttgart , Schäffer-Poeschel

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Handbuch Industriegütermarketing

Strategien - Instrumente - Anwendungen

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