search result

Cover von Strategische Markenführung

Strategische Markenführung
Planung und Realisierung von Markenstrategien
Author: Haedrich, Günther; Tomczak, Torsten; Kaetzke, Philomela Search for this author
Year: 2003
Publisher: Bern [u.a.], Haupt
Series: UTB
Media group: Book/Buch
loading
Cover von Identity-based brand management

Identity-based brand management
fundamentals, strategy, implementation, controlling
Author: Burmann, Christoph, 1962-; Riley, Nicola-Maria; Halaszovich, Tilo F., 1978-; Schade, Michael, 1978- Search for this author
Year: [2017]
Publisher: Wiesbaden, Springer Gabler
Media group: Book/Buch
loading
Cover von Identitätsbasierte Luxusmarkenführung

Identitätsbasierte Luxusmarkenführung
Grundlagen, Strategien, Controlling
Search for this author
Year: 2012
Publisher: Wiesbaden, Springer Gabler
Media group: Book/Buch
loading
Cover von Internationales Marketing-Management

Internationales Marketing-Management
ein markenorientierter Ansatz
Author: Meffert, Heribert, 1937-; Burmann, Christoph, 1962-; Becker, Christian Search for this author
Year: 2010
Publisher: Stuttgart [u.a.], Kohlhammer
Series: Kohlhammer Edition Marketing
Media group: Book/Buch
loading
Cover von Brand sense

Brand sense
sensory secrets behind the stuff we buy
Author: Lindstrom, Martin, 1970- Search for this author
Year: 2010
Publisher: London [u.a.], Kogan Page
Media group: Book/Buch
loading
Cover von Effective Strategy Implementation

Effective Strategy Implementation
conceptualizing firms' strategy implementation capabilities and assessing their impact on firm performance
Author: Huber, Adele J. Search for this author
Year: 2011
Publisher: Wiesbaden, Gabler
Series: Gabler Research
Media group: Book/Buch
loading
Cover von Identitätsbasierte Markenführung

Identitätsbasierte Markenführung
Grundlagen, Strategie, Umsetzung, Controlling
Author: Burmann, Christoph, 1962-; Halaszovich, Tilo F., 1978-; Schade, Michael, 1978-; Piehler, Rico Search for this author
Year: [2018]
Publisher: Wiesbaden, Springer Gabler
Series: Lehrbuch
Media group: Book/Buch
loading
Cover von The luxury strategy

The luxury strategy
break the rules of marketing to build luxury brands
Author: Kapferer, Jean-Noël; Bastien, Vincent Search for this author
Year: 2012
Publisher: London [u.a.], Kogan Page
Media group: Book/Buch
loading
Cover von Branded interactions

Branded interactions
marketing through design in the digital age
Author: Spies, Marco, 1973-; Wenger, Katja Search for this author
Year: 2020
Publisher: London, Thames & Hudson
Media group: Book/Buch
loading
Cover von Advertising Media Planning

Advertising Media Planning
a brand management approach
Author: Kelley, Larry D.; Jugenheimer, Donald W.; Sheehan, Kim Bartel Search for this author
Year: 2012
Publisher: Armonk, NY [u.a.] , Sharpe
Media group: Book/Buch
loading
OPEN V 11.0.0.0