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Cover von International Marketing Strategy
the country of origin effect on decision-making in practice
Author: Pegan, Giovanna; Vianelli, Donata; De Luca, Patrizia Search for this author
Year: 2020
Publisher: Cham, Springer International Publishing
Series: International Series in Advanced Management Studies
Media group: Book/Buch
Cover von Mass customization and country-of-origin effects
Author: Aichner, Thomas, 1984- Search for this author
Year: 2016
Publisher: Berlin, ESCP Europe Wirtschaftshochschule Berlin
Media group: eBook/eResource
Cover von Can Multinationals Bridge the Gap Between Global and Local?
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Year: 2003
Publisher: Wiesbaden, Gabler
Series: Management International Review : Special Issue
Media group: Book/Buch
Cover von Lokale Produktherkunft und Konsumentenverhalten
der Einfluss der City-of-Origin auf die Kaufentscheidung
Author: Schirrmann, Eric Search for this author
Year: 2005
Publisher: Wiesbaden, Deutscher Univ.-Verl.
Series: Wirtschaftswissenschaft
Media group: Book/Buch
Cover von Integrating new developments in country-of-origin research
three manuscripts on the inclusion of new objects of evaluation in country-of-origin research
Author: Schätzle, Sarah, 1983- Search for this author
Year: 2018
Publisher: Berlin, ESCP Europe Wirtschaftshochschule Berlin
Media group: eBook/eResource
Cover von The "Country-of-Origin-Effect" in the Cross-National Management of Human Resources
Results and case study evidence of research on American Multinational Companies in Germany
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Year: 2003
Publisher: München ; Mering, Hampp
Media group: Book/Buch
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