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(1)Aichner, Thomas, 1984-

(1)De Luca, Patrizia

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Cover von International Marketing Strategy

International Marketing Strategy

the country of origin effect on decision-making in practice

Author: Pegan, Giovanna; Vianelli, Donata; De Luca, Patrizia Search for this author more...

Year: 2020

Publisher: Cham, Springer International Publishing

Series: International Series in Advanced Management Studies

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Cover von Mass customization and country-of-origin effects

Mass customization and country-of-origin effects

Author: Aichner, Thomas, 1984- Search for this author more...

Year: 2016

Publisher: Berlin, ESCP Europe Wirtschaftshochschule Berlin

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Cover von Can Multinationals Bridge the Gap Between Global and Local?

Can Multinationals Bridge the Gap Between Global and Local?

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Year: 2003

Publisher: Wiesbaden, Gabler

Series: Management International Review : Special Issue

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Cover von Lokale Produktherkunft und Konsumentenverhalten

Lokale Produktherkunft und Konsumentenverhalten

der Einfluss der City-of-Origin auf die Kaufentscheidung

Author: Schirrmann, Eric Search for this author more...

Year: 2005

Publisher: Wiesbaden, Deutscher Univ.-Verl.

Series: Wirtschaftswissenschaft

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Cover von Integrating new developments in country-of-origin research

Integrating new developments in country-of-origin research

three manuscripts on the inclusion of new objects of evaluation in country-of-origin research

Author: Schätzle, Sarah, 1983- Search for this author more...

Year: 2018

Publisher: Berlin, ESCP Europe Wirtschaftshochschule Berlin

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Cover von The "Country-of-Origin-Effect" in the Cross-National Management of Human Resources

The "Country-of-Origin-Effect" in the Cross-National Management of Human Resources

Results and case study evidence of research on American Multinational Companies in Germany

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Year: 2003

Publisher: München ; Mering, Hampp

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