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(3)Kapferer, Jean-Noël

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Cover von Kapferer on Luxury

Kapferer on Luxury

how luxury brand can grow yet remain rare

Author: Kapferer, Jean-Noël Search for this author more...

Year: 2015

Publisher: London [u.a.], Kogan Page

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Cover von Der Preismanagement-Prozess für Luxusmarken

Der Preismanagement-Prozess für Luxusmarken

Gestaltung und Erfolgsauswirkungen

Author: Mohr, Henning Search for this author more...

Year: 2013

Publisher: Frankfurt/M. [u.a.], Lang

Series: Schriften zu Marketing und Handel

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Cover von Identitätsbasierte Luxusmarkenführung

Identitätsbasierte Luxusmarkenführung

Grundlagen, Strategien, Controlling

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Year: 2012

Publisher: Wiesbaden, Springer Gabler

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Cover von Rethinking Luxury

Rethinking Luxury

how to market exclusive products and services in an ever-changing environment

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Year: 2017

Publisher: London [u.a.], LID Publishing

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Cover von The Oxford handbook of luxury business

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The Oxford handbook of luxury business

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Year: [2022]

Publisher: New York [New York], Oxford University Press

Series: Oxford Handbooks Series

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Cover von Designing luxury brands

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Designing luxury brands

the science of pleasing customers’ senses

Author: Derval, Diana Search for this author more...

Year: [2018]

Publisher: Cham, Springer

Series: Management for Professionals

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Cover von The road to luxury

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The road to luxury

the new frontiers in luxury brand management

Author: Som, Ashok; Blanckaert, Christian Search for this author more...

Year: [2021]

Publisher: Singapore, Wiley

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Cover von Firms in the fashion industry

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Firms in the fashion industry

sustainability, luxury and communication in an international context

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Year: [2021]

Publisher: Cham, Palgrave Macmillan

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Advances in Luxury Brand Management

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Year: 2017

Publisher: Cham, Palgrave Macmillan

Series: Journal of Brand Management: Advanced Collections

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Cover von Sustainable Luxury Brands

Sustainable Luxury Brands

evidence from research and implications for managers

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Year: 2017

Publisher: Palgrave Macmillan

Series: Palgrave Advances in Luxury

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