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Cover von Identity-based brand management
fundamentals, strategy, implementation, controlling
Author: Burmann, Christoph, 1962-; Riley, Nicola-Maria; Halaszovich, Tilo F., 1978-; Schade, Michael, 1978- Search for this author
Year: [2017]
Publisher: Wiesbaden, Springer Gabler
Media group: Book/Buch
Cover von Identitätsbasierte Markenführung
Grundlagen, Strategie, Umsetzung, Controlling
Author: Burmann, Christoph, 1962-; Halaszovich, Tilo F., 1978-; Schade, Michael, 1978-; Piehler, Rico Search for this author
Year: [2018]
Publisher: Wiesbaden, Springer Gabler
Series: Lehrbuch
Media group: Book/Buch
Cover von Customer Engagement Marketing
Search for this author
Year: 2018
Publisher: Cham, Palgrave Macmillan
Media group: eBook/eResource
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