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Cover von Identity-based brand management

Identity-based brand management
fundamentals, strategy, implementation, controlling
Author: Burmann, Christoph, 1962-; Riley, Nicola-Maria; Halaszovich, Tilo F., 1978-; Schade, Michael, 1978- Search for this author
Year: [2017]
Publisher: Wiesbaden, Springer Gabler
Media group: Book/Buch
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Cover von Brand sense

Brand sense
sensory secrets behind the stuff we buy
Author: Lindstrom, Martin, 1970- Search for this author
Year: 2010
Publisher: London [u.a.], Kogan Page
Media group: Book/Buch
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Cover von Identitätsbasierte Markenführung

Identitätsbasierte Markenführung
Grundlagen, Strategie, Umsetzung, Controlling
Author: Burmann, Christoph, 1962-; Halaszovich, Tilo F., 1978-; Schade, Michael, 1978-; Piehler, Rico Search for this author
Year: [2018]
Publisher: Wiesbaden, Springer Gabler
Series: Lehrbuch
Media group: Book/Buch
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Cover von Branded interactions

Branded interactions
marketing through design in the digital age
Author: Spies, Marco, 1973-; Wenger, Katja Search for this author
Year: 2020
Publisher: London, Thames & Hudson
Media group: Book/Buch
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Cover von Luxury marketing, sustainability and technology
E-Medium

Luxury marketing, sustainability and technology
the future of luxury management
Search for this author
Year: 2023
Publisher: London ; New York, [New York], Routledge
Series: Routledge Studies in Luxury Management Series
Media group: eBook/eResource
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Cover von Marketing

Marketing
Grundlagen marktorientierter Unternehmensführung
Author: Meffert, Heribert, 1937-; Burmann, Christoph, 1962-; Kirchgeorg, Manfred, 1958-; Eisenbeiß, Maik, 1977- Search for this author
Year: [2024]
Publisher: Wiesbaden, Springer Gabler
Series: Lehrbuch, Meffert Marketing Edition
Media group: Book/Buch
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