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(16)Kotler, Philip, 1931-

(10)Homburg, Christian, 1962-

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Cover von Marketing Management

Marketing Management

Author: Kotler, Philip, 1931-; Keller, Kevin Lane, 1956- Search for this author more...

Year: 2016

Publisher: Harlow, Pearson Education

Series: Always learning

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Cover von Companion Encyclopedia of Marketing

Companion Encyclopedia of Marketing

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Year: 1995

Publisher: London [u.a.], Routledge

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Cover von Marketingcontrolling

Marketingcontrolling

Sicherstellen von Marketingeffektivität und -effizienz

Author: Reinecke, Sven, 1967-; Janz, Simone Search for this author more...

Year: 2007

Publisher: Stuttgart [u.a.], Kohlhammer

Series: Kohlhammer Edition Marketing

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Cover von Marketing-Management

Marketing-Management

Märkte, Marktforschung und Marktbearbeitung

Author: Sander, Matthias, 1964- Search for this author more...

Year: 2011

Publisher: Konstanz, UVK-Verl.-Ges.

Series: UTB; 8251

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Cover von Marketing Management and Strategy

Marketing Management and Strategy

Author: Doyle, Peter; Stern, Philip Search for this author more...

Year: 2006

Publisher: Harlow [u.a.], Financial Times Prentice Hall

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Cover von Vielfalt und Einheit in der Marketingwissenschaft

Vielfalt und Einheit in der Marketingwissenschaft

ein Spannungsverhältnis ; Hans H. Bauer zum 60. Geburtstag

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Year: 2007

Publisher: Wiesbaden, Gabler

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Cover von Marketing-Management

Marketing-Management

Author: Böhler, Heymo; Scigliano, Dino Search for this author more...

Year: 2005

Publisher: Stuttgart [u.a.], Kohlhammer

Series: Grundzüge der BWL

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Cover von Project Marketing

Project Marketing

beyond competitive bidding

Author: Cova, Bernard; Ghauri, Pervez; Salle, Robert Search for this author more...

Year: 2002

Publisher: Chichester [u.a.], Wiley

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Cover von Authentic Marketing

Authentic Marketing

how to capture hearts and minds through the power of purpose

Author: Weber, Larry Search for this author more...

Year: 2019

Publisher: Hoboken, NJ, Wiley

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Cover von Marketing strategy

Marketing strategy

overcome common pitfalls and create effective marketing

Author: Tiffany, Jenna Search for this author more...

Year: 2021

Publisher: London, Kogan Page

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