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Cover von Marketing Behavior and Executive Action

Marketing Behavior and Executive Action
a functionalist approach to marketing theory
Author: Alderson, Wroe Search for this author
Year: 2009
Publisher: Mansfield, Martino Publ.
Media group: Book/Buch
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Cover von The history of marketing science

The history of marketing science
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Year: 2014
Publisher: Hackensack, NJ [u.a.], World Scientific [u.a.]
Series: World Scientific - Now Publishers Series in Business
Media group: Book/Buch
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Cover von Marketing management

Marketing management
Author: Kotler, Philip, 1931-; Keller, Kevin Lane, 1956- Search for this author
Year: [2012]
Publisher: Boston, [Massachusetts] [u.a.], Pearson
Media group: Book/Buch
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Cover von Internationales Marketing
E-Medium

Internationales Marketing
going und being international
Author: Swoboda, Bernhard, 1965-; Schramm-Klein, Hanna, 1974-; Halaszovich, Tilo F., 1978- Search for this author
Year: [2022]
Publisher: München, Franz Vahlen
Series: Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
Media group: eBook/eResource
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Cover von Grundlagen des Marketingmanagements

Grundlagen des Marketingmanagements
Einführung in Strategie, Instrumente, Umsetzung und Unternehmensführung
Author: Homburg, Christian, 1962- Search for this author
Year: [2017]
Publisher: Wiesbaden, Springer Gabler
Series: Lehrbuch
Media group: Book/Buch
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Cover von Internationales Marketing

Internationales Marketing
going und being international
Author: Swoboda, Bernhard, 1965-; Schramm-Klein, Hanna, 1974-; Halaszovich, Tilo F., 1978- Search for this author
Year: [2022]
Publisher: München, Verlag Franz Vahlen
Series: Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
Media group: Book/Buch
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Cover von Marketing management
E-Medium

Marketing management
a strategic decision-making approach
Author: Mullins, John W.; Walker, Orville C. Search for this author
Year: [2013]
Publisher: New York, [New York], McGraw Hill
Media group: eBook/eResource
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Cover von Beyond Multi-channel Marketing

Beyond Multi-channel Marketing
critical issues in dual marketing
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Year: 2020
Publisher: Bingley, Emerald Publishing Limited
Media group: eBook/eResource
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Cover von Service-Dominant Logic

Service-Dominant Logic
premises, perspectives, possibilities
Author: Lusch, Robert F.; Vargo, Stephen L. Search for this author
Year: 2014
Publisher: Cambridge [u.a.], Cambridge Univ. Press
Media group: Book/Buch
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Cover von Prozessorganisation in Dienstleistungsunternehmen

Prozessorganisation in Dienstleistungsunternehmen
Author: Fließ, Sabine Search for this author
Year: 2006
Publisher: Stuttgart [u.a.], Kohlhammer
Series: Organisation und Führung
Media group: Book/Buch
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