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Cover von Grundlagen des Marketingmanagements
Einführung in Strategie, Instrumente, Umsetzung und Unternehmensführung
Author: Homburg, Christian, 1962- Search for this author
Year: [2017]
Publisher: Wiesbaden, Springer Gabler
Series: Lehrbuch
Media group: Book/Buch
Cover von Marketing management
Author: Kotler, Philip, 1931-; Keller, Kevin Lane, 1956- Search for this author
Year: [2012]
Publisher: Boston, [Massachusetts] [u.a.], Pearson
Media group: Book/Buch
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