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Cover von Werbung im Fernsehen

Werbung im Fernsehen

eine medienökonomische Untersuchung zur Effektivität und Effizienz werblicher TV-Kommunikation

Author: Schierl, Thomas Search for this author more...

Year: 2003

Publisher: Köln, von Halem

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Cover von Strategien der Adressierung in Kinderwerbespots

Strategien der Adressierung in Kinderwerbespots

zur Ansprache von Kindern und Eltern im Fernsehen

Author: Polajnar, Janja Search for this author more...

Year: 2005

Publisher: Wiesbaden, Deutscher Univ.-Verl.

Series: Europäische Kulturen in der Wirtschaftskommunikation

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Cover von Streaming, sharing, stealing

E-Medium

Streaming, sharing, stealing

big data and the future of entertainment

Author: Smith, Michael D., 1968-; Telang, Rahul Search for this author more...

Year: [2016]

Publisher: Cambridge, [Massachusetts] ; London, MIT Press

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Cover von Entertainment industry economics

Entertainment industry economics

a guide for financial analysis

Author: Vogel, Harold. L., 1946- Search for this author more...

Year: 2020

Publisher: Cambridge [u.a.], Cambridge Univ. Press

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