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Cover von Nr. 28.; Empowered Involvement and Word of Mouth

Nr. 28.; Empowered Involvement and Word of Mouth
an agenda for academic inquiry
Author: Oetting, Martin; Jacob, Frank Search for this author
Year: 2007
ESCP-EAP Working Paper
Volume: Nr. 28.
Media group: Book/Buch
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Cover von Word of Mouth and Social Media

Word of Mouth and Social Media
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Year: 2015
Publisher: London [u.a.], Routledge
Media group: Book/Buch
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Cover von Ripple Effect

Ripple Effect
how empowered involvement drives word of mouth ; [Dissertation ESCP Europe]
Author: Oetting, Martin Search for this author
Year: 2009
Publisher: Wiesbaden, Gabler
Series: Gabler Research
Media group: Book/Buch
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Cover von Connected Marketing

Connected Marketing
the viral, buzz and word of mouth revolution
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Year: 2006
Publisher: Amsterdam [u.a.], Elsevier Butterworth-Heinemann
Media group: Book/Buch
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Cover von Toward the value growth model of social commerce
E-Medium

Toward the value growth model of social commerce
taxonomy, determinants, and the effect of humor on prosumer engagement in electronic Word-of-Mouth
Author: Münnich, Christian Search for this author
Year: 2019
Publisher: Berlin, ESCP Europe Wirtschaftshochschule Berlin
Media group: eBook/eResource
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Cover von Informationssuche und Online Word-of-Mouth

Informationssuche und Online Word-of-Mouth
eine empirische Analyse anhand von Diskussionsforen
Author: Reichelt, Jonas Search for this author
Year: 2013
Publisher: Wiesbaden, Springer Gabler
Series: Research
Media group: Book/Buch
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Cover von The Seven Principles of WOM and Buzz Marketing

The Seven Principles of WOM and Buzz Marketing
crossing the tipping point
Author: Mourdoukoutas, Panos; Siomkos, George J. Search for this author
Year: 2010
Publisher: Berlin [u.a.], Springer Gabler
Media group: Book/Buch
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