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multi-item measures for marketing and consumer behavior research

Year: [2011]

Publisher: Thousand Oaks, [California], [u.a.], Sage

Series: Association for Consumer Research Series

Media group: eBook/eResource

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multi-item measures for marketing and consumer behavior research

Year: 2011

Publisher: Thousand Oaks, CA [u.a.], Sage

Series: Association for Consumer Research Series

Media group: Book/Buch

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multi-item measures for marketing and consumer behavior research

Author: Bearden, William O., 1945-; Netemeyer, Richard G., 1956-

Year: 1999

Publisher: Thousand Oaks, Calif. [u.a.], Sage

Series: Association for Consumer Research Series

Media group: Book/Buch

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OPEN V 11.0.0.0

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