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(3)Bruhn, Manfred, 1949-

(3)Diller, Hermann

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Cover von Digital Marketing

Digital Marketing

Grundlagen der Absatzpolitik in der digitalen Wirtschaft

Author: Kollmann, Tobias, 1970- Search for this author more...

Year: 2020

Publisher: Stuttgart, W. Kohlhammer

Series: Kohlhammer Edition Marketing

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Cover von Pricing

Pricing

Prinzipien und Prozesse der betrieblichen Preispolitik

Author: Diller, Hermann Search for this author more...

Year: 2021

Publisher: Stuttgart, Kohlhammer

Series: Kohlhammer Edition Marketing

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Cover von Strategie und Technik der Werbung

Strategie und Technik der Werbung

verhaltens- und neurowissenschaftliche Erkenntnisse

Author: Kroeber-Riel, Werner; Esch, Franz-Rudolf Search for this author more...

Year: 2015

Publisher: Stuttgart, Kohlhammer

Series: Kohlhammer Edition Marketing

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Cover von Internationales Dienstleistungsmarketing

Internationales Dienstleistungsmarketing

Strategien - Instrumente - Methoden

Author: Bruhn, Manfred, 1949-; Hadwich, Karsten, 1970- Search for this author more...

Year: 2016

Publisher: Stuttgart, Kohlhammer

Series: Kohlhammer Edition Marketing

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Cover von Marketingorganisation

Marketingorganisation

die Basis einer marktorientierten Unternehmenssteuerung

Author: Freiling, Jörg; Köhler, Richard Search for this author more...

Year: 2014

Publisher: Stuttgart, Kohlhammer

Series: Kohlhammer Edition Marketing

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Cover von Markenpolitik

Markenpolitik

Author: Sattler, Henrik; Völckner, Franziska Search for this author more...

Year: 2013

Publisher: Stuttgart [u.a.], Kohlhammer

Series: Kohlhammer Edition Marketing

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Cover von Konsumentenverhalten

Konsumentenverhalten

Author: Trommsdorff, Volker; Teichert, Thorsten Search for this author more...

Year: 2011

Publisher: Stuttgart [u.a.], Kohlhammer

Series: Kohlhammer Edition Marketing

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Cover von Marketing für Nonprofit-Organisationen

Marketing für Nonprofit-Organisationen

Grundlagen, Konzepte, Instrumente

Author: Bruhn, Manfred, 1949- Search for this author more...

Year: 2012

Publisher: Stuttgart [u.a.], Kohlhammer

Series: Kohlhammer Edition Marketing

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Cover von Handelsmarketing

Handelsmarketing

Author: Müller-Hagedorn, Lothar; Natter, Martin Search for this author more...

Year: 2011

Publisher: Stuttgart [u.a.], Kohlhammer

Series: Kohlhammer Edition Marketing

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Cover von Internationales Marketing-Management

Internationales Marketing-Management

ein markenorientierter Ansatz

Author: Meffert, Heribert, 1937-; Burmann, Christoph, 1962-; Becker, Christian Search for this author more...

Year: 2010

Publisher: Stuttgart [u.a.], Kohlhammer

Series: Kohlhammer Edition Marketing

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