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Branded interactions

marketing through design in the digital age
Author: Search for this author Spies, Marco, 1973- (author); Wenger, Katja (author)
Statement of Responsibility: Marco Spies & Katja Wenger
Year: 2020
Publisher: London, Thames & Hudson
Media group: Book/Buch
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Barcode: 01156180 Locations: 2.4.1 SPI Status: available

Content

Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only one part of interactive brand identity. The importance of mobile apps for smartphones and tablets has grown exponentially in recent years, while interactive touch points and billboards are increasingly found in the real world. The interface is now the brand. This book is designed to guide the reader through the process of digital brand design in five key phases: discovering a demographic, defining an action plan, designing an interface, delivering a quality product, and distributing the design to the marketplace.

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Author: Search for this author Spies, Marco, 1973- (author); Wenger, Katja (author)
Statement of Responsibility: Marco Spies & Katja Wenger
Year: 2020
Publisher: London, Thames & Hudson
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Classification: Search for this systematic 2.4.1
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ISBN: 978-0-500-02370-9
Description: Revised and updated edition, 351 Seiten, Illustrationen
Tags: Branding, Brand Management, Webdesign, Corporate Design, Internet-Marketing, Communications Strategy, Marke, Markenführung, Markenpolitik, Markenmanagement, Brand strategy, Digital Design, Online-Marketing, Kommunikationsstrategie
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Language: eng
Original title: Branded Interactions: lebendige Markenerlebnisse für eine neue Zeit
Media group: Book/Buch