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Kommunikations-Management

Marketing-Kommunikation vom Briefing bis zur Realisation
Author: Search for this author Pepels, Werner
Statement of Responsibility: Werner Pepels
Year: 1999
Publisher: Stuttgart , Schäffer-Poeschel
Media group: Book/Buch
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Barcode: 01007732 Locations: 2.4.10 PEP Status: leaving

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Author: Search for this author Pepels, Werner
Statement of Responsibility: Werner Pepels
Year: 1999
Publisher: Stuttgart , Schäffer-Poeschel
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Classification: Search for this systematic 2.4.10
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ISBN: 3-7910-1503-6
Description: 3., überarb. und erw. Aufl., XXVII, 916 S. : Tab. u. graph. Darst.
Tags: Advertising, Kommunikationspolitik, Mediaplanung, Werbung
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Media group: Book/Buch