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(60)Schmid, Stefan, 1967-

(51)Bruhn, Manfred, 1949-

(38)Albach, Horst [Red.]

(29)Kotler, Philip, 1931-

(28)Weber, Jürgen, 1953-

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Cover von Strategisches Electronic Commerce

Strategisches Electronic Commerce

Wettbewerbsvorteile auf elektronischen Märkten

Author: Wamser, Christoph Search for this author more...

Year: 2001

Publisher: München, Vahlen

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Cover von Merchandising und Licensing

Merchandising und Licensing

Grundlagen, Beispiele, Management

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Year: 1999

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Cover von Industriegütermarketing

Industriegütermarketing

Übungsfälle und Lösungen

Author: Backhaus, Klaus; Büschken, Joachim; Weiber, Rolf, 1957- Search for this author more...

Year: 1998

Publisher: München, Vahlen

Series: Vahlens Übungsbücher der Wirtschafts- und Sozialwissenschaften

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Cover von Internationales Innovationsmanagement

Internationales Innovationsmanagement

Gestaltung von Innovationsprozessen im globalen Wettbewerb

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Year: 1996

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Cover von Markt und Marketing in Japan

Markt und Marketing in Japan

Shin Hatsubai

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Year: 1998

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Cover von Multimedia-Kommunikation

Multimedia-Kommunikation

Systematische Planung und Umsetzung eines interaktiven Marketinginstruments

Author: Bruhn, Manfred Search for this author more...

Year: 1997

Publisher: München, Beck

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Cover von Marketingkommunikation mit neuen Medien

Marketingkommunikation mit neuen Medien

Zukunftsfähige Konzepte für den Mittelstand

Author: Pradel, Marcus Search for this author more...

Year: 1997

Publisher: München, Beck

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Cover von Export als Chance

Export als Chance

der Aufbau erfolgreicher Vertriebsstrukturen im Ausland

Author: Holland, Klaus J. Search for this author more...

Year: 1997

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Cover von Challenges and Solutions for International Marketing Management

Challenges and Solutions for International Marketing Management

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Year: 1998

Publisher: Wiesbaden, Gabler

Series: Management International Review : Special Issue

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Cover von Outsourcing

Outsourcing

Konzepte und Strategien, Chancen und Risiken

Author: Bruch, Heike Search for this author more...

Year: 1998

Publisher: Wiesbaden, Gabler

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