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Consumer Behavior and Culture

consequences for global marketing and advertising
Author: Search for this author De Mooij, Marieke
Statement of Responsibility: Marieke de Mooij
Year: 2011
Publisher: Thousand Oaks, CA [u.a.], Sage
Media group: Book/Buch
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Barcode: 01082425 Locations: 2.4.4 MOO Status: available

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Author: Search for this author De Mooij, Marieke
Statement of Responsibility: Marieke de Mooij
Year: 2011
Publisher: Thousand Oaks, CA [u.a.], Sage
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Classification: Search for this systematic 2.4.4
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ISBN: 978-1-4129-7990-0
Description: 2nd ed., XV, 403 S. : Tab. u. graph. Darst.
Tags: Advertising, Communication, Consumer Behaviour, Interkulturelle Psychologie, International Marketing, Consumer Behavior, Kommunikation, Käuferverhalten, Werbung, Internationales Marketing
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Language: englisch
Media group: Book/Buch