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Narrative Brand Planning

wie Marken zu echten Helden werden
Author: Search for this author Dietrich, Frank Otto; Schmidt-Bleeker, Ralf
Statement of Responsibility: Frank Otto Dietrich ; Ralf Schmidt-Bleeker
Year: 2013
Publisher: Berlin [u.a.], Springer Gabler
Media group: Book/Buch
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Barcode: 01088410 Locations: 2.4.10.1 DIE Status: available

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Author: Search for this author Dietrich, Frank Otto; Schmidt-Bleeker, Ralf
Statement of Responsibility: Frank Otto Dietrich ; Ralf Schmidt-Bleeker
Year: 2013
Publisher: Berlin [u.a.], Springer Gabler
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Classification: Search for this systematic 2.4.10.1
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ISBN: 978-3-642-32919-7
ISBN (2nd): 978-3-642-32920-3
Description: VIII, 142 S. : Abb.
Tags: Brand Management, Kommunikationspolitik, Storytelling, Brand, Markenführung, Markenpolitik, Markenartikel, Markenmanagement, Branding, Brand strategy
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Media group: Book/Buch