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Cover von Brand Leadership
Author: Aaker, David A.: 1938-; Joachimsthaler, Erich Search for this author
Year: 2000
Publisher: New York, Free Press
Media group: Book/Buch
Cover von Brand Content
die Marke als Medienereignis
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Year: 2013
Publisher: Stuttgart , Schäffer-Poeschel
Media group: Book/Buch
Cover von Brand Attachment
Determinanten erfolgreicher Markenbeziehungen
Author: Diehl, Saskia Search for this author
Year: 2009
Publisher: Wiesbaden, Gabler
Series: Gabler Research
Media group: Book/Buch
Cover von Brand Reframing
Gestaltung und Wirkung von Umdeutungen in der Markenkommunikation
Author: Neudecker, Niels Search for this author
Year: 2012
Publisher: Hamburg, Kovac
Series: MERKUR
Media group: Book/Buch
Cover von Brand Evolution
moderne Markenführung im digitalen Zeitalter ; mit Praxisbeiträgen von Google, Ferrero, Jägermeister, Mercedes-Benz, EnBW, Otto, Edelight und Anne Korn
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Year: 2011
Publisher: Wiesbaden, Gabler
Media group: Book/Buch
Cover von Brand equity & advertising
E-Medium
advertising's role in building strong brands
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Year: [1993]
Publisher: New York, [New York] ; London, Psychology Press
Series: Advertising and Consumer Psychology
Media group: eBook/eResource
Cover von Personal Brand Management
marketing human value
Author: Waller, Talaya Search for this author
Year: 2020
Publisher: Cham, Springer
Series: Management for Professionals
Media group: eBook/eResource
Cover von Narrative Brand Planning
wie Marken zu echten Helden werden
Author: Dietrich, Frank Otto; Schmidt-Bleeker, Ralf Search for this author
Year: 2013
Publisher: Berlin [u.a.], Springer Gabler
Media group: Book/Buch
Cover von Contemporary Brand Management
Author: Johansson, Johny K.; Carlson, Kurt A. Search for this author
Year: 2015
Publisher: Thousand Oaks, Calif. [u.a.], Sage
Media group: Book/Buch
Cover von Corporate Brand Management
Marken als Anker strategischer Führung von Unternehmen
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Year: 2004
Publisher: Wiesbaden, Gabler
Media group: Book/Buch
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