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(8)Bruhn, Manfred, 1949-

(6)Burmann, Christoph, 1962-

(6)Esch, Franz-Rudolf [Hrsg.]

(6)Kapferer, Jean-Noël

(6)Meffert, Heribert, 1937-

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Cover von Praxisorientierte Markenführung

Praxisorientierte Markenführung

neue Strategien, innovative Instrumente und aktuelle Fallstudien

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Year: 2005

Publisher: Wiesbaden, Gabler

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Cover von Experiential Marketing

Experiential Marketing

how to get customers to sense, feel, think, act, and relate to your company and brands

Author: Schmitt, Bernd Herbert Search for this author more...

Year: 1999

Publisher: New York, Free Press

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Cover von Customer Experience Management

Customer Experience Management

a revolutionary approach to connecting with your customers

Author: Schmitt, Bernd Herbert Search for this author more...

Year: 2003

Publisher: Hoboken, NJ, Wiley

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Cover von Erfolgreiche Markendifferenzierung

Erfolgreiche Markendifferenzierung

Strategie und Praxis professioneller Markenprofilierung

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Year: 2010

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Cover von Aufbruch

Aufbruch

Ingredient Branding schafft Werte

Author: Mattmüller, Roland; Michael, Bernd M.; Tunder, Ralph Search for this author more...

Year: 2009

Publisher: München, Oldenbourg

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Cover von Integrierte Unternehmens- und Markenkommunikation

Integrierte Unternehmens- und Markenkommunikation

strategische Planung und operative Umsetzung

Author: Bruhn, Manfred, 1949- Search for this author more...

Year: 2009

Publisher: Stuttgart , Schäffer-Poeschel

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Cover von Marken- und Produktpiraterie

Marken- und Produktpiraterie

Strategien und Lösungsansätze zu ihrer Bekämpfung

Author: Welser, Marcus von; González, Alexander Search for this author more...

Year: 2007

Publisher: Weinheim, Wiley-VCH Verlag

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Cover von Rückwirkungen von Markentransfers auf die Muttermarke

Rückwirkungen von Markentransfers auf die Muttermarke

Messmethoden und empirische Befunde

Author: Kaufmann, Gwen Search for this author more...

Year: 2006

Publisher: Wiesbaden, Deutscher Univ.-Verl.

Series: Gabler Edition Wissenschaft

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Cover von Integrierte Unternehmens- und Markenkommunikation

Integrierte Unternehmens- und Markenkommunikation

strategische Planung und operative Umsetzung

Author: Bruhn, Manfred, 1949- Search for this author more...

Year: 2006

Publisher: Stuttgart , Schäffer-Poeschel

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Cover von Die Marke in der Marke

Die Marke in der Marke

Bedeutung und Macht des Ingredient Branding

Author: Pförtsch, Waldemar A.; Müller, Indrajanto Search for this author more...

Year: 2006

Publisher: Berlin [u.a.], Springer

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