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(8)Bruhn, Manfred, 1949-

(6)Burmann, Christoph, 1962-

(6)Esch, Franz-Rudolf [Hrsg.]

(6)Kapferer, Jean-Noël

(6)Meffert, Heribert, 1937-

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Cover von Markterfolg mit Marken

Markterfolg mit Marken

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Year: 1996

Publisher: München, Beck

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Cover von Customer Engagement Marketing

Customer Engagement Marketing

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Year: 2018

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Cover von Designing luxury brands

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Designing luxury brands

the science of pleasing customers’ senses

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Year: [2018]

Publisher: Cham, Springer

Series: Management for Professionals

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Cover von Marketing Performance

Marketing Performance

Messen, Analysieren, Optimieren

Author: Bauer, Hans H.; Stokburger, Gregor; Hammerschmidt, Maik Search for this author more...

Year: 2006

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Cover von Luxury marketing, sustainability and technology

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Luxury marketing, sustainability and technology

the future of luxury management

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Year: 2023

Publisher: London ; New York, [New York], Routledge

Series: Routledge Studies in Luxury Management Series

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Cover von Authenticity

Authenticity

brands, fakes, spin and the lust for real life

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Year: 2004

Publisher: London, Harper Perennial

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Cover von Beyond Advertising

Beyond Advertising

creating value through all customer touchpoints

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Year: 2016

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Cover von Der Preismanagement-Prozess für Luxusmarken

Der Preismanagement-Prozess für Luxusmarken

Gestaltung und Erfolgsauswirkungen

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Year: 2013

Publisher: Frankfurt/M. [u.a.], Lang

Series: Schriften zu Marketing und Handel

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Cover von Identitätsbasierte Luxusmarkenführung

Identitätsbasierte Luxusmarkenführung

Grundlagen, Strategien, Controlling

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Year: 2012

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Cover von Verpackungsmarketing

Verpackungsmarketing

Fallbeispiele, Trends, Technologien

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Year: 2010

Publisher: Frankfurt/M., Dt. Fachverl.

Series: Edition Horizont

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