mit Shopper Insights zu effektiver Markenführung bis an den POS

Author: Frey, Ulrich Dirk; Hunstiger, Gabriele; Dräger, Peter Search for this author more...

Year: 2011

Publisher: Wiesbaden, Gabler

Media group: Book/Buch

ein Beitrag zur Hochschulwahl auf verhaltenstheoretischer Grundlage

Author: Greven, Gunther Search for this author more...

Year: 2011

Publisher: Wiesbaden, Gabler

Series: Gabler Research

Media group: Book/Buch

the battle for your mind ; [how to be seen and heard in the overcrowded marketplace ; the marketing classic]

Author: Ries, Al; Trout, Jack Search for this author more...

Year: 2001

Publisher: New York [u.a.], McGraw-Hill

Media group: Book/Buch

eine Medientheorie des Marketing und des Konsums

Author: Andree, Martin Search for this author more...

Year: 2010

Publisher: Frankfurt/M. ; New York, Campus

Media group: Book/Buch

conceptualizing firms' strategy implementation capabilities and assessing their impact on firm performance

Author: Huber, Adele J. Search for this author more...

Year: 2011

Publisher: Wiesbaden, Gabler

Series: Gabler Research

Media group: Book/Buch

Festschrift für Reinhard Hünerberg

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Year: 2011

Publisher: Wiesbaden, Gabler

Series: Gabler Research

Media group: Book/Buch

Konsumentenwahrnehmung der globalen Markenführung und der Globalität von Marken

Author: Fehling, Tina Search for this author more...

Year: 2010

Publisher: Hamburg, Kovac

Series: Schriftenreihe Studien zum Konsumentenverhalten

Media group: Book/Buch

making the invisible visible

Author: Kotler, Philip, 1931-; Pförtsch, Waldemar A. Search for this author more...

Year: 2010

Publisher: Berlin [u.a.], Springer

Media group: Book/Buch

[best of marketing]

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Year: 2009

Publisher: Frankfurt/M. ; New York, Campus

Media group: Book/Buch

Grundlagen, Konzepte, Best Practice

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Year: 2010

Publisher: Wiesbaden, Gabler

Media group: Book/Buch