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(8)Bruhn, Manfred, 1949-

(6)Burmann, Christoph, 1962-

(6)Esch, Franz-Rudolf [Hrsg.]

(6)Kapferer, Jean-Noël

(6)Meffert, Heribert, 1937-

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Cover von Messung und Steuerung von Markenpersönlichkeit

Messung und Steuerung von Markenpersönlichkeit

Entwicklung eines Messinstruments und Anwendung in der Werbung mit prominenten Testimonials

Author: Mäder, Ralf Search for this author more...

Year: 2005

Publisher: Wiesbaden, Deutscher Univ.-Verl.

Series: Gabler Edition Wissenschaft

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Cover von Facetten hybriden Kaufverhaltens

Facetten hybriden Kaufverhaltens

ein kausalanalytischer Erklärungsansatz auf Basis des Involvement-Konstrukts

Author: Kanther, Verena Search for this author more...

Year: 2001

Publisher: Wiesbaden, Deutscher Univ.-Verl.

Series: Gabler Edition Wissenschaft

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Cover von Marketingstrategie und Marketingpolitik

Marketingstrategie und Marketingpolitik

Author: Berndt, Ralph, 1947-2020 Search for this author more...

Year: 2005

Publisher: Berlin [u.a.], Springer

Series: Springer-Lehrbuch

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Cover von Regionale Marken und Konsumentenverhalten

Regionale Marken und Konsumentenverhalten

Konsequenzen für die Markenführung

Author: Geigenmüller, Anja Search for this author more...

Year: 2003

Publisher: Wiesbaden, Deutscher Univ.-Verl.

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Cover von Produkt ist Kommunikation

Produkt ist Kommunikation

Integration von Branding und Usability

Author: Hadwiger, Norbert; Robert, Alexandre Search for this author more...

Year: 2002

Publisher: Bonn, Galileo Press

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Cover von Markenmanagement in der Automobilindustrie

Markenmanagement in der Automobilindustrie

die Erfolgsstrategien internationaler Top-Manager

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Year: 2003

Publisher: Wiesbaden, Gabler

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Cover von Fellowship

Fellowship

Unternehmens- und Markenführung neu gedacht

Author: Dastyari, Soheil, 1972- Search for this author more...

Year: [2021]

Publisher: Frankfurt am Main ; New York, [New York], Campus Verlag

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Cover von Emotional Banking

Emotional Banking

fixing culture, leveraging FinTech, and transforming retail banks into brands

Author: Blomstrom, Duena Search for this author more...

Year: 2018

Publisher: Cham, Palgrave Macmillan

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Cover von Global Marketing Strategy

Global Marketing Strategy

an executive digest

Author: Schlegelmilch, Bodo B., 1955- Search for this author more...

Year: 2016

Publisher: [Cham], Springer

Series: Management for Professionals

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Cover von Onlinemarkenkommunikation und Markenloyalität im B2B-Segment

Onlinemarkenkommunikation und Markenloyalität im B2B-Segment

Author: Wille-Baumkauff, Benjamin Search for this author more...

Year: 2015

Publisher: Wiesbaden, Springer Gabler

Series: Research

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