the branding guide for social entrepreneurs, disruptors, not-for-profits and corporate troublemakers

Author: Miltenburg, Anne Search for this author more...

Year: 2017

Publisher: Amsterdam, BIS Publishers

Media group: Book/Buch

creating and sustaining brand equity long term

Author: Kapferer, Jean-Noël Search for this author more...

Year: 2007

Publisher: London [u.a.], Kogan Page

Media group: Book/Buch

advanced insights and strategic thinking

Author: Kapferer, Jean-Noël Search for this author more...

Year: 2012

Publisher: London [u.a.], Kogan Page

Media group: Book/Buch

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Year: 2017

Publisher: Cham, Palgrave Macmillan

Series: Journal of Brand Management: Advanced Collections

Media group: eBook/eResource

Konzeption, Messung und Konsequenzen emotionaler Markenbindung

Author: Heinrich, Daniel Search for this author more...

Year: 2012

Publisher: Wiesbaden, Springer Gabler

Series: Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim

Media group: Book/Buch

theory and practice

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Year: 2012

Publisher: Abingdon [u.a.], Routledge

Media group: Book/Buch

[the papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007]

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Year: 2012

Publisher: Brüssel, Lang

Media group: Book/Buch

wie Unternehmen Markennetzwerke initiieren, fördern und nutzen

Author: Baumgartner, Ekkehart Search for this author more...

Year: 2007

Publisher: Frankfurt/M., Redline Wirtschaft

Media group: Book/Buch

fundamentals, strategy, implementation, controlling

Author: Burmann, Christoph, 1962-; Riley, Nicola-Maria; Halaszovich, Tilo F., 1978-; Schade, Michael, 1978- Search for this author more...

Year: [2017]

Publisher: Wiesbaden, Springer Gabler

Media group: Book/Buch

Author: Kotler, Philip, 1931-; Pförtsch, Waldemar A. Search for this author more...

Year: 2006

Publisher: Berlin [u.a.], Springer

Media group: Book/Buch