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Cover von Brand protection and the global risk of product counterfeits
a total business solution approach
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Year: 2023
Publisher: Cheltenham ; Northampton, [Massachusetts], Edward Elgar Publishing
Media group: Book/Buch
Cover von Der Einfluss von Neuen Medien auf die Brand Equity
mobile Applikationen und ihre Wirkung auf ausgewählte Dimensionen der Markenstärke
Author: Behre, Sebastian Search for this author
Year: 2013
Publisher: Frankfurt/M., Lang/Academic Research
Series: Strategisches Marketingmanagement
Media group: Book/Buch
Cover von Lebenslange Markenbindung - Bedingungen der Entstehung von Brand Attachment durch Konsumentensozialisation
eine empirische Untersuchung der Wirkung von Kommunikationsstilen, Produktkategorien und Konsumentenpersönlichkeit auf die Markenbindung
Author: Gawlowski, Dominika Search for this author
Year: 2013
Publisher: Hamburg, Kovac
Series: Studien zum Konsumentenverhalten
Media group: Book/Buch
Cover von Advertising Media Planning
a brand management approach
Author: Kelley, Larry D.; Jugenheimer, Donald W.; Sheehan, Kim Bartel Search for this author
Year: 2012
Publisher: Armonk, NY [u.a.] , Sharpe
Media group: Book/Buch
Cover von Influencer Marketing
building brand communities and engagement
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Year: 2021
Publisher: London [u.a.], Routledge
Media group: eBook/eResource
Cover von Branding Across Borders
A Guide to Global Brand Marketing
Author: Gregory, James R. Search for this author
Year: 2002
Publisher: New York [u.a.], McGraw-Hill
Media group: Book/Buch
Cover von The road to luxury
E-Medium
the new frontiers in luxury brand management
Author: Som, Ashok; Blanckaert, Christian Search for this author
Year: [2021]
Publisher: Singapore, Wiley
Media group: eBook/eResource
Cover von Experiential Marketing
a practical guide to interactive brand experiences
Author: Smilansky, Shirra Search for this author
Year: 2018
Publisher: London [u.a.], Kogan Page
Media group: Book/Buch
Cover von User Generated Branding
integrating user generated content into brand management
Author: Arnhold, Ulrike Search for this author
Year: 2010
Publisher: Wiesbaden, Gabler
Series: Gabler Research
Media group: Book/Buch
Cover von Kapferer on Luxury
how luxury brand can grow yet remain rare
Author: Kapferer, Jean-Noël Search for this author
Year: 2015
Publisher: London [u.a.], Kogan Page
Media group: Book/Buch
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