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Advertising Media Planning

a brand management approach
Author: Search for this author Kelley, Larry D.; Jugenheimer, Donald W.; Sheehan, Kim Bartel
Statement of Responsibility: Larry D. Kelley ; Donald W. Jugenheimer and Kim Bartel Sheehan
Year: 2012
Publisher: Armonk, NY [u.a.] , Sharpe
Media group: Book/Buch
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Barcode: 01083361 Locations: 2.4.10.1 KEL Status: available

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Statement of Responsibility: Larry D. Kelley ; Donald W. Jugenheimer and Kim Bartel Sheehan
Year: 2012
Publisher: Armonk, NY [u.a.] , Sharpe
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Classification: Search for this systematic 2.4.10.1
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ISBN: 978-0-7656-2636-3
ISBN (2nd): 978-0-7656-2635-6
Description: 3rd ed., VIII, 291 S. : Tab. u. graph. Darst.
Tags: Advertising, Advertising Planning, Mediaplanung, Brand, Advertising Strategy, Werbeplanung, Werbestrategie, Werbung, Markenartikel
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Language: englisch
Media group: Book/Buch