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(8)Bruhn, Manfred, 1949-

(6)Burmann, Christoph, 1962-

(6)Esch, Franz-Rudolf [Hrsg.]

(6)Kapferer, Jean-Noël

(6)Meffert, Heribert, 1937-

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Cover von Erlebniskommunikation

Erlebniskommunikation

Erfolgsfaktoren für die Marketingpraxis

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Year: 2012

Publisher: Berlin [u.a.], Springer

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Cover von Special Issue 02/2005.; Perspektiven der Kommunikationspolitik

Special Issue 02/2005.; Perspektiven der Kommunikationspolitik

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Year: 2005

Parent work: Zeitschrift für Betriebswirtschaft

Volume: Special Issue 02/2005.

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Cover von Deutsches Markenlexikon

Deutsches Markenlexikon

[rund 1500 Marken mit allen wichtigen Informationen zu Herkunft, Geschichte, Daten und Fakten]

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Year: 2007

Publisher: Köln, Dt. Standards Editionen

Series: Deutsche Standards

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Cover von Markenbedeutung und -management im Industriegüterbereich

Markenbedeutung und -management im Industriegüterbereich

Einflussfaktoren, Gestaltung, Erfolgsauswirkungen

Author: Richter, Markus Search for this author more...

Year: 2007

Publisher: Wiesbaden, Deutscher Univ.-Verl.

Series: Gabler Edition Wissenschaft

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Cover von Psychologie der Markenführung

Psychologie der Markenführung

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Year: 2007

Publisher: München, Vahlen

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Cover von Spannung Marke

Spannung Marke

Markenführung für komplexe Unternehmen

Author: Belz, Christian Search for this author more...

Year: 2006

Publisher: Wiesbaden, Gabler

Series: Thexis

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Cover von B2B-Markenmanagement

B2B-Markenmanagement

Konzepte - Methoden - Fallbeispiele

Author: Pförtsch, Waldemar A.; Schmid, Michael Search for this author more...

Year: 2005

Publisher: München, Vahlen

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Cover von Marken-Design

Marken-Design

Marken entwickeln, Markenstrategien erfolgreich umsetzen

Author: Linxweiler, Richard Search for this author more...

Year: 2004

Publisher: Wiesbaden, Gabler

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Cover von E-Branding

E-Branding

starke Marken im Netz

Author: Herbst, Dieter Search for this author more...

Year: 2002

Publisher: Düsseldorf, Cornelsen

Series: Das professionelle 1x1

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Cover von Handelsmarken

Handelsmarken

Zukunftsperspektiven der Handelsmarkenpolitik

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Year: 2001

Publisher: Stuttgart , Schäffer-Poeschel

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