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Markenmanagement im Handel

von der Handelsmarkenführung zum integrierten Markenmanagement in Distributionsnetzen ; Strategien - Konzepte - Praxisbeispiele
Author: Search for this author Ahlert, Dieter; Kenning, Peter; Schneider, Dirk
Statement of Responsibility: Dieter Ahlert ; Peter Kenning ; Dirk Schneider
Year: 2000
Publisher: Wiesbaden, Gabler
Media group: Book/Buch
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Barcode: 01013917 Locations: 2.4.1.4 AHL Status: leaving

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Author: Search for this author Ahlert, Dieter; Kenning, Peter; Schneider, Dirk
Statement of Responsibility: Dieter Ahlert ; Peter Kenning ; Dirk Schneider
Year: 2000
Publisher: Wiesbaden, Gabler
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Classification: Search for this systematic 2.4.1.4
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ISBN: 3-409-11643-5
Description: XI, 230 S. : Tab. u. graph. Darst.
Tags: Handelsmarken, Brand, Markenartikel
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Media group: Book/Buch