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(2)Kotler, Philip, 1931-

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Cover von Designing luxury brands

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Designing luxury brands

the science of pleasing customers’ senses

Author: Derval, Diana Search for this author more...

Year: [2018]

Publisher: Cham, Springer

Series: Management for Professionals

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Cover von Influencer Marketing for Brands

Influencer Marketing for Brands

what YouTube and Instagram can teach you about the future of digital advertising

Author: Levin, Aron Search for this author more...

Year: 2020

Publisher: New York, NY, Apress

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Cover von Sustainable Luxury Brands

Sustainable Luxury Brands

evidence from research and implications for managers

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Year: 2017

Publisher: Palgrave Macmillan

Series: Palgrave Advances in Luxury

Media group: eBook/eResource

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Cover von Sustainable Luxury Brands

Sustainable Luxury Brands

evidence from research and implications for managers

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Year: 2017

Publisher: London, Palgrave Macmillan

Series: Palgrave Advances in Luxury

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Cover von Creating Powerful Brands

Creating Powerful Brands

in Consumer, Service and Industrial Markets

Author: De Chernatony, Leslie; McDonald, Malcolm Search for this author more...

Year: 2003

Publisher: Oxford [u.a.], Butterworth-Heinemann

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Cover von The 'Made in Germany' Champion Brands

The 'Made in Germany' Champion Brands

nation branding, innovation and world export leadership

Author: Joseph, Ugesh Anthony Search for this author more...

Year: 2013

Publisher: Farnham ; Burlington, Vt., Gower

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Cover von Digital Luxury

Digital Luxury

transforming brands & consumer experiences

Author: Batat, Wided Search for this author more...

Year: 2019

Publisher: Los Angeles, Calif. [u.a.], Sage

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Cover von Greener Products

Greener Products

the making and marketing of sustainable brands

Author: Iannuzzi, Al Search for this author more...

Year: 2018

Publisher: Boca Raton, Fla., CRC Press

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Cover von The luxury strategy

The luxury strategy

break the rules of marketing to build luxury brands

Author: Kapferer, Jean-Noël; Bastien, Vincent Search for this author more...

Year: 2012

Publisher: London [u.a.], Kogan Page

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Brand equity & advertising

advertising's role in building strong brands

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Year: [1993]

Publisher: New York, [New York] ; London, Psychology Press

Series: Advertising and Consumer Psychology

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