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(12)Bruhn, Manfred, 1949-

(8)Meffert, Heribert, 1937-

(3)Hadwich, Karsten, 1970-

(3)Vargo, Stephen L. [Hrsg.]

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Cover von Internationalisierung von Dienstleistungen

Internationalisierung von Dienstleistungen

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Year: 2005

Publisher: Wiesbaden, Gabler

Series: Wissenschaft & Praxis

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Cover von Internationalisierung von Dienstleistungsangeboten

Internationalisierung von Dienstleistungsangeboten

Probleme und Lösungsansätze

Author: Hübner, Carsten C. Search for this author more...

Year: 1996

Publisher: München, FGM-Verl.

Series: Schriftenreihe Schwerpunkt Marketing

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Cover von Service Operations Management

Service Operations Management

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Year: 2021

Publisher: Harlow, Pearson Education Limited

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Cover von Handbook of Service Marketing Research

Handbook of Service Marketing Research

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Year: 2014

Publisher: Cheltenham ; Northampton, Mass., Elgar

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Cover von Special Issue - Toward a Better Understanding of the Role of Value in Markets and Marketing

Special Issue - Toward a Better Understanding of the Role of Value in Markets and Marketing

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Year: 2012

Publisher: Bingley, Emerald

Series: Review of Marketing Research

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Cover von Management von Kundenbeziehungen

Management von Kundenbeziehungen

Perspektiven, Analysen, Strategien, Instrumente ; Manfred Bruhn zum 60. Geburtstag

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Year: 2010

Publisher: Wiesbaden, Gabler

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Cover von Vielfalt und Einheit in der Marketingwissenschaft

Vielfalt und Einheit in der Marketingwissenschaft

ein Spannungsverhältnis ; Hans H. Bauer zum 60. Geburtstag

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Year: 2007

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Cover von Nr. 34.; Customer Confusion in Service-to-Business Markets

Nr. 34.; Customer Confusion in Service-to-Business Markets

foundations and first empirical results

Author: Lakotta, Jan; Jacob, Frank Search for this author more...

Year: 2008

Parent work: ESCP-EAP Working Paper

Volume: Nr. 34.

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Cover von Creating Powerful Brands

Creating Powerful Brands

in Consumer, Service and Industrial Markets

Author: De Chernatony, Leslie; McDonald, Malcolm Search for this author more...

Year: 2003

Publisher: Oxford [u.a.], Butterworth-Heinemann

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Cover von Beurteilung von Dienstleistungsqualität

Beurteilung von Dienstleistungsqualität

dynamische Betrachtung des Qualitätsurteils im Weiterbildungsbereich

Author: Haller, Sabine Search for this author more...

Year: 1998

Publisher: Wiesbaden, Deutscher Univ.-Verl.

Series: Gabler Edition Wissenschaft

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