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Corporate Brand Management international tätiger Unternehmen

verhaltenswissenschaftliche Analyse interner und externer Zielgruppeneffekte unter Berücksichtigung landeskultureller Aspekte
Author: Search for this author Giersch, Judith
Statement of Responsibility: Judith Giersch
Year: 2008
Publisher: Wiesbaden, Gabler
Media group: Book/Buch
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Barcode: 01056709 Locations: 2.4.1 GIE Status: available

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Author: Search for this author Giersch, Judith
Statement of Responsibility: Judith Giersch
Year: 2008
Publisher: Wiesbaden, Gabler
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Classification: Search for this systematic 2.4.1
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ISBN: 978-3-8349-0851-3
Description: XXIV, 387 S. : Tab. u. graph. Darst.
Tags: Corporate Identity, Firm Value, Cross-Cultural Management, Multinational Enterprise, Brand, Behavioral Economics, Interkulturelles Management, Multikulturelles Management, Intercultural management, Multinational Enterprises, MNEs, Transnational Corporation, Multinationales Unternehmen, Markenartikel, Verhaltensökonomik, Wirtschaftliches Verhalten
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Media group: Book/Buch