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Principles of Marketing Engineering

Author: Search for this author Lilien, Gary L. (author); Rangaswamy, Arvind (author); De Bruyn, Arnaud (author)
Statement of Responsibility: Gary L. Lilien ; Arvind Rangaswamy ; Arnaud De Bruyn
Year: 2007
Publisher: Victoria, BC [u.a.], Trafford
Media group: Book/Buch
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Barcode: 01077315 Locations: 2.4.5 LIL Status: available

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Statement of Responsibility: Gary L. Lilien ; Arvind Rangaswamy ; Arnaud De Bruyn
Year: 2007
Publisher: Victoria, BC [u.a.], Trafford
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Classification: Search for this systematic 2.4.5
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ISBN: 978-1-4251-3586-7
ISBN (2nd): 978-1-425-11314-8
Description: XIV, 210 S. : Tab. u. graph. Darst.
Tags: Decision Theory, Market Research, Marketingplanung, Quantitative Sozialforschung, Entscheidungstheorie, Marktforschung
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Language: eng
Media group: Book/Buch