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Antecedents and Consequences of Managerial Confusion in Service-to-Business Buying

[Dissertation ESCP Europe]
Author: Search for this author Lakotta, Jan
Statement of Responsibility: Jan Lakotta
Year: 2012
Publisher: Hamburg, Kovac
Series: MERKUR
Media group: Book/Buch
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Shelfmark: 2.4.1.2 LAK Barcode: 01077476 Locations: 2.4.1.2 LAK Status: available

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Author: Search for this author Lakotta, Jan
Statement of Responsibility: Jan Lakotta
Year: 2012
Publisher: Hamburg, Kovac
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Classification: Search for this systematic 2.4.1.2
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ISBN: 978-3-8300-6244-8
Description: XVIII, 391 S. : Tab. u. graph. Darst.
Series: MERKUR
Tags: Business-to-Business, Consumer Behaviour, Decision Theory, Strukturgleichungsmodell, B2B, Consumer Behavior, Entscheidungstheorie, Käuferverhalten
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Media group: Book/Buch