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Strategien der internationalen Produktstandardisierung und -differenzierung

[Dissertation ESCP Europe]
Author: Search for this author Kotulla, Thomas
Statement of Responsibility: Thomas Kotulla
Year: 2012
Publisher: Wiesbaden, Springer Gabler
Series: Gabler Research
Media group: Book/Buch
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Shelfmark: 2.0.2 KOT Barcode: 01078213 Locations: 2.0.2 KOT Status: available

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Author: Search for this author Kotulla, Thomas
Statement of Responsibility: Thomas Kotulla
Year: 2012
Publisher: Wiesbaden, Springer Gabler
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Classification: Search for this systematic 2.0.2
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ISBN: 978-3-8349-4437-5
ISBN (2nd): 978-3-8349-4438-2
Description: XVIII, 300 S. : Tab. u. graph. Darst.
Series: Gabler Research
Tags: Consumer Goods Marketing, Globalization, International Management, International Marketing, Product Management, Regionalisierung, Standardisierung, Globalisierung, Internationales Management, Konsumgütermarketing, Produktmanagement, Produktpolitik
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Media group: Book/Buch