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Praxisorientiertes Business-to-Business-Marketing

Grundlagen und Fallstudien aus Unternehmen ; [Bachelor geeignet!]
Author: Search for this author Werani, Thomas; Gaubinger, Kurt; Kindermann, Harald
Statement of Responsibility: Thomas Werani ; Kurt Gaubinger ; Harald Kindermann
Year: 2006
Publisher: Wiesbaden, Gabler
Series: Lehrbuch
Media group: Book/Buch
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Barcode: 01050424 Locations: 2.4.1.2 WER Status: available

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Author: Search for this author Werani, Thomas; Gaubinger, Kurt; Kindermann, Harald
Statement of Responsibility: Thomas Werani ; Kurt Gaubinger ; Harald Kindermann
Year: 2006
Publisher: Wiesbaden, Gabler
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Classification: Search for this systematic 2.4.1.2
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ISBN: 978-3-8349-0346-4
ISBN (2nd): 3-8349-0346-9
Description: XII, 306 S. : Abb., Tab. u. graph. Darst.
Series: Lehrbuch
Tags: Beschaffungsmarketing, Case Study, Investitionsgütermarketing, Relationship Marketing, Case Studies, Fallstudien
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Media group: Book/Buch