integrating user generated content into brand management

Author: Arnhold, Ulrike Search for this author more...

Year: 2010

Publisher: Wiesbaden, Gabler

Series: Gabler Research

Media group: Book/Buch

social media content for market intelligence and customer interaction

Author: Baur, Aaron W., 1984- Search for this author more...

Year: 2016

Publisher: Berlin, ESCP Europe Wirtschaftshochschule Berlin

Media group: eBook/eResource

an emerging perspective

Author: Stępień, Beata, 19XX- Search for this author more...

Year: [2021]

Publisher: Cham, Palgrave Macmillan

Series: Palgrave Advances in Luxury

Media group: eBook/eResource

theories and empirical evidence

Author: Yamaguchi, Kazuo Search for this author more...

Year: [2019]

Publisher: Singapore, Springer

Series: Advances in Japanese Business and Economics; Volume 22

Media group: eBook/eResource

past, present and future

Author: Casson, Mark, 1945- Search for this author more...

Year: [2023]

Publisher: Cheltenham [u.a.], Edward Elgar Publishing

Media group: Book/Buch

why financial crises happen, and what we can (and can't) do about it

Author: Daníelsson, Jón, 1963- Search for this author more...

Year: 2022

Publisher: New Haven ; London, Yale University Press

Media group: eBook/eResource

text and cases

Author: Johnson, Gerry; Whittington, Richard, 1958-; Scholes, Kevan; Angwin, Duncan, 1953-; Regnér, Patrick Search for this author more...

Year: [2017]

Publisher: Harlow [u.a.], Pearson Education

Media group: eBook/eResource

mastering disruption from outside the C-suite

Author: Stadler, Christian, 1976-; Hautz, Julia, ca. 20. Jh.; Matzler, Kurt, 1969-; Friedrich von den Eichen, Stephan, 1963- Search for this author more...

Year: [2021]

Publisher: Cambridge [Massachusetts] ; London, MIT Press

Series: Management on the Cutting Edge

Media group: Book/Buch

monetize your expertise, create multiple income streams, and thrive

Author: Clark, Dorie Search for this author more...

Year: 2017

Publisher: Boston, Mass., Harvard Business Review Press

Media group: Book/Buch

the first step on the journey to customer centricity

Author: Fader, Peter; Hardie, Bruce; Ross, Michael Search for this author more...

Year: [2022]

Publisher: Philadelphia [Pennsylvania], Wharton School Press

Media group: eBook/eResource