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Exploring strategy

text and cases
Author: Search for this author Johnson, Gerry (author); Whittington, Richard, 1958- (author); Scholes, Kevan (author); Angwin, Duncan, 1953- (author); Regnér, Patrick (author)
Statement of Responsibility: Gerry Johnson ; Richard, 1958- Whittington ; Kevan Scholes
Year: [2017]
Publisher: Harlow [u.a.], Pearson Education
Media group: eBook/eResource
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Barcode: Locations: 1 User Licence Status: Online

Content

Introducing strategy -- The strategic position -- Macro-environment analysis -- Industry and sector analysis -- Resources and capabilities -- Stakeholders and governance -- History and culture -- Commentary the strategy lenses -- Strategic choices -- Business strategy and models -- Corporate strategy and diversification -- International strategy -- Entrepreneurship and innovation -- Mergers, acquisitions and alliances -- Strategy in action -- Evaluating strategies -- Strategy development processes -- Organising and strategy -- Leadership and strategic change -- The practice of strategy -- Commentary on part iii strategy in action -- Case studies -- Glossary -- Index of names -- General index -- Acknowledgements
 
MACHINE-GENERATED SUMMARY NOTE: "With over one million copies sold worldwide, Exploring Strategy has long been the essential strategy text for managers of today and tomorrow. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations- how they grow, how they innovate and how they change. Texts and Cases also provides a wealth of extra case studies written by experts in the subject to aid and enrich your understanding. Examples are taken from events and organisations as diverse as Glastonbury, Mondelez and Formula 1 racing."

Details

Statement of Responsibility: Gerry Johnson ; Richard, 1958- Whittington ; Kevan Scholes
Year: [2017]
Publisher: Harlow [u.a.], Pearson Education
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ISBN: 978-1-292-14512-9
ISBN (2nd): 978-1-292-14513-6
Description: Eleventh ed., xxviii, 797 Seiten
Tags: Business Strategy, Case Study, Strategic Management, Internationale Wettbewerbsstrategien, Unternehmensstrategie, Fallstudien, Case Studies, Strategisches Management, Corporate strategy, International Competitive Strategy
Participating parties: Search for this character Angwin, Duncan, 1953-; Regnér, Patrick
Language: eng
Earlier title: Exploring corporate strategy
Media group: eBook/eResource