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International Marketing

Author: Search for this author Ghauri, Pervez ; Cateora, Philip R.
Statement of Responsibility: Pervez Ghauri ; Philip R. Cateora
Year: 2010
Publisher: Maidenhead, McGraw-Hill Education
Media group: Book/Buch
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Barcode: 01086300 Locations: 2.4.2 GHA Status: available

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Author: Search for this author Ghauri, Pervez ; Cateora, Philip R.
Statement of Responsibility: Pervez Ghauri ; Philip R. Cateora
Year: 2010
Publisher: Maidenhead, McGraw-Hill Education
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Classification: Search for this systematic 2.4.2
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ISBN: 978-0-07-712285-0
ISBN (2nd): 0-07-712285-2
Description: 3rd ed., XLVI, 682 S. : Abb., Tab. u. graph. Darst.
Tags: Case Study, Cross-Cultural Management, Marketing Strategy, International Marketing, Case Studies, Fallstudien, Interkulturelles Management, Multikulturelles Management, Intercultural management, Marketingstrategie, Internationales Marketing
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Language: englisch
Media group: Book/Buch