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International Marketing

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Author: Search for this author Paul, Justin; Kapoor, Ramneek
Statement of Responsibility: Justin Paul ; Ramneek Kapoor
Year: 2008
Publisher: New Delhi, Tata McGraw-Hill
Media group: Book/Buch
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Barcode: 01061185 Locations: 2.4.2 PAU Status: available

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Author: Search for this author Paul, Justin; Kapoor, Ramneek
Statement of Responsibility: Justin Paul ; Ramneek Kapoor
Year: 2008
Publisher: New Delhi, Tata McGraw-Hill
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Classification: Search for this systematic 2.4.2
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ISBN: 978-0-07-063588-3
ISBN (2nd): 0-07-063588-9
Description: XVII, 379 S. : Abb., Tab. u. graph. Darst.
Tags: Markteintrittsstrategie, Case Study, India, Product Management, Pricing, Cross-Cultural Management, International Marketing, Case Studies, Fallstudien, Produktmanagement, Produktpolitik, Preispolitik, Preisstrategie, Preismanagement, Interkulturelles Management, Multikulturelles Management, Intercultural management, Internationales Marketing
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Language: englisch
Media group: Book/Buch