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Internationales Marketing-Management

Author: Search for this author Berndt, Ralph, 1947-2020; Fantapié Altobelli, Claudia; Sander, Matthias, 1964-
Statement of Responsibility: Ralph, 1947-2020 Berndt ; Claudia Fantapié Altobelli ; Matthias, 1964- Sander
Year: 2016
Publisher: Berlin [u.a.], Springer Gabler
Series: Lehrbuch
Media group: Book/Buch
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Barcode: 01104417 Locations: 2.4.2 BER Status: available

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Statement of Responsibility: Ralph, 1947-2020 Berndt ; Claudia Fantapié Altobelli ; Matthias, 1964- Sander
Year: 2016
Publisher: Berlin [u.a.], Springer Gabler
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Classification: Search for this systematic 2.4.2
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ISBN: 978-3-662-46786-2
ISBN (2nd): 978-3-662-46787-9
Description: 5., überarbeitete und erw. Aufl., XVII, 663 S. : Tab. u. graph. Darst.
Series: Lehrbuch
Tags: International Human Resource Management, Market Research, Marketingorganisation, Marketingplanung, International Marketing, Marketing Controlling, Internationales Personalmanagement, Marktforschung, Internationales Marketing, Marketing control , Marketingcontrolling
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Media group: Book/Buch