Cover von Internationales Marketing-Management opens in new tab

Internationales Marketing-Management

ein markenorientierter Ansatz
Author: Search for this author Meffert, Heribert; Burmann, Christoph; Becker, Christian
Statement of Responsibility: Heribert Meffert ; Christoph Burmann ; Christian Becker
Year: 2010
Publisher: Stuttgart [u.a.], Kohlhammer
Media group: Book/Buch
available

Copies

BarcodeLocationsStatus
Barcode: 01067859 Locations: 2.4.2 MEF Status: available

Details

Author: Search for this author Meffert, Heribert; Burmann, Christoph; Becker, Christian
Statement of Responsibility: Heribert Meffert ; Christoph Burmann ; Christian Becker
Year: 2010
Publisher: Stuttgart [u.a.], Kohlhammer
opens in new tab
Classification: Search for this systematic 2.4.2
Search for this subject type
ISBN: 978-3-17-016923-4
Description: 4., vollständig überarb. Aufl., 297 S. : Abb., Tab. u. graph. darst.
Tags: Brand, International Marketing, Marketingstrategie, Markenartikel
Search for this character
Media group: Book/Buch