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Profitables Markenmanagement

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Statement of Responsibility: BBDO-Consulting. Olaf Göttgens ... (Hrsg.)
Year: 2003
Publisher: Wiesbaden, Gabler
Media group: Book/Buch
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Barcode: 01038705 Locations: 2.4.1 PRO Status: leaving

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Search for this author
Statement of Responsibility: BBDO-Consulting. Olaf Göttgens ... (Hrsg.)
Year: 2003
Publisher: Wiesbaden, Gabler
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Classification: Search for this systematic 2.4.1
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ISBN: 3-409-12491-8
Description: XXV, 355 S. : Tab. u. graph. Darst.
Tags: Brand Equity, Brand, Brand Value, Markenbewertung, Markenwert, Markenartikel
Participating parties: Search for this character Göttgens, Olaf [Hrsg.]
Media group: Book/Buch